While brands and companies are focusing on social media as it reaches a wide audience for virtually no cost, I don’t think print media should be dismissed as a valuable marketing strategy just yet.
I’ve always felt that the best ads are ones that are creative, funny, and/or useful and educational.
I came across this interesting article on Adweek that showcases 10 great magazine ads. My favorite was the ad for the advocacy group, Reporters Without Borders because it also includes a QR code and the use of an iPhone. It’s an ad that intertwines all the elements of marketing, both new and old, into something simple and sleek, all while restating the non-profit’s brand.
What are some of your favorite ads? Why do you like them?