From Blogger to Business

I am always in awe when I read stories about people who have taken their blog and made it into a full-time business. With so many blogs out there, it makes me wonder why certain blogs succeed. But I realized that there is no formula (I wish it were otherwise!).

The blogs below have a few key things in common: they target a niche, and provide fun, innovative content every day.

Here are some of my favorite blogs, who have turned their hobby into a full-time job and in some instances, much more.

Cupcakes and Cashmere – Emily started her blog while she was working at Teen Vogue. It became an instant hit with posts about fashion, recipes, home decor, and more. She has since left Teen Vogue to focus solely on her blog. She has designed a Coach bag and even has a book coming out later this year.

MissMalini – MissMalini is touted as India’s gossip girl. Her and her team basically get paid to attend events and hobnob with Bollywood’s finest. Sounds like the best job ever right? MissMalini is taking branding to a whole new level. Here is an article the Huffington Post did on her just last week.

Sugar– Sugar is a San Francisco based online global network geared just towards women. It started as a blog (created by Lisa Sugar) about all things entertainment and pop culture.  Lisa and her husband took it to the next level and now they have 130 employees!

What do you think about blogs turned into businesses? I’d love to hear your comments!

The holidays in pictures

The holidays are now officially over and starting today, it’s back to reality. I spent part of the break in the Bay Area and part of it in LA.

Here are some pictures of the past few days:

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Edible holiday decorations in the Fairmont Hotel

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My new Kate Spade iPhone case that I wanted

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Watching my ice cream being made in front of my eyes at Smitten

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The tree in Union Square, San Francisco.

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A pesto crepe, with salad and seasoned potatoes on the side from The Crepe House

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A Diddy Riese cookie sandwich in Westwood, LA

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Pretty decor at a Mexican restaurant in LA

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Currently on my nails: Essie’s Bangle Jangle

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My winter attire in LA: tights, a dress, and sandals. Can’t beat 80 degrees in December/January!

How did you spend your holidays?

Here’s hoping that 2012 is an amazing year for us all!

Sparkly Nails

I wanted to try something festive and different with my nails this holiday season. I went into Ulta (armed with some coupons) and came across Sally Hansen’s Salon Effects. They ran out of the holiday inspired strips, but I picked up these sparkly gold ones instead.

My attempt at creating a new manicure trend..or just being my klutzy self?

They are nail polish strips that you peel and then place on your nails. It comes with a wooden pick (to push back your cuticles) and a nail file to smoothen the strips out. The strips come in different sizes so that they fit each nail.

I felt like it was pretty tedious to put on. But once it was smoothed over, they stayed on pretty well. It is supposed to last for a few weeks and I am hoping it does.

I found it odd that it comes with only 16 strips. So you can only use them on your hands or your feet, not both.

What is on your nails right now? What is your favorite manicure style?

Treat Yourself

The problem I’ve faced since starting this blog and also following other bloggers (Cupcakes and Cashmere, Matchbook Magazine, Glitter Guide to name a few) is that I want everything they post about.  Not good!

Last year, I bought myself the Amazon Kindle for Christmas and I absolutely love it.

Thanks to my new favorite blogs I have many contenders for this year’s Christmas present to myself. (We are doing a family Secret Santa courtesy of Elfster and I already have that wish list squared away.)

Here they are:

I desperately need a new pair of flats and I love the Tory Burch revas.

Since my current iPhone cover is a white fabric that has gotten dirty, I want to upgrade to this sparkly Kate Spade case.

I am absolutely loving this copy of Charlotte Bronte’s Jane Eyre that has been turned into an iPhone charging dock. Such a clever and decorative twist on a practical item. Check out their other designs on Etsy here.

What is on your Christmas wish list?

Also, being that it is the season of giving you can find my favorite gift guides for donations here and here.

Thanksgiving Outfit

At heart I am a sweats kind of girl. Most of the time its jeans and a shirt or sweater. However, I do have random urges to dress up. Luckily, this urge came to me on Thanksgiving morning.

With all the eating that would be taking place, I decided on wearing a sweater dress with leggings. Since it rained in the morning, I wore a light cardigan and my boots.

It ended up being the perfect outfit as I was able to play with my niece and also indulge in a slice (or two!) of pie.

Winter Must Haves

This winter season, I am on the hunt for the perfect pea coat. I have one currently, but would like something more fitted. I am by no means a fashionista, but rather a recessionista (love that term).

Here are some great pea coats I found under $100. (Keep in mind that these are great quality and pea coats last a long time.)

Zappos; $89.00

Macy’s XOXO; $59.99. I love the neck of this coat.

Macy’s XOXO; $59.99. Oh this is my favorite. Love the ruffles near the buttons and how it flares out. Adds a unique flair!

What’s on your must have list this winter?

Wedding Outfits

As soon as my brother got engaged, my mom and I started thinking about all the shopping we’d get to do! We debated on going to India or not and instead decided to get all our outfits from here. I thought it’d be fun to show you all my outfit selections! It didn’t strike me to take individual pictures of myself, so instead I looked through photos taken by family and friends to find these pictures.

Pooja at home: I liked this sari because the blouse was heavy, but the actual sari was plain.

Mehendi night- I loved the color and how the outfit flowed out.

Garba- This was the sole outfit of mine that came from India. I loved that it was all different colors but still went so well together.

Wedding day- doing my sisterly duty! I think my brother is asking if my arm was hurting. 🙂 As we walked through the hotel lobby, the guests were talking pictures of us.

Reception- I was trying to make sure my plate filled with paneer tikka didn’t make the picture. I guess not! 🙂


On the way down- My brother and I doing what we call the “India pose”- no smiling, no touching.