As a follow up to my Blogger to Business post, I just wanted to share this article from Women’s Wear Daily. One of my favorite bloggers, Emily Schuman of Cupcakes and Cashmere, will now be Estee Lauder’s digital and social media guest editor.
This is incredible to me because Schuman used to be a sales associate at Teen Vogue, and is now a soon to be published author and working with one of the most popular brands in beauty all because of her blog! She also is speaking at SXSW and Independent Fashion Bloggers conference in NYC. All this because of a blog she started one day, highlighting her favorite things, food and fashion.
Why her and not any other blogger? Why is she the one blog that I have to read every morning, no matter what? Is it her simple writing style, or the amazing pictures she takes, or the creative ideas she has? Whatever it is, it’s certainly working for her, and now Estee Lauder. I’ve never owned anything from the brand, but could be convinced to buying something. (True confession: She is the reason I have the iPhone case that I do.)
She is well on her way to creating her own Cupcakes and Cashmere brand and I have a feeling that this partnership is just the tip of the iceberg on what is to come. I look forward to saying I remember the time when Schuman was just a blogger!