From Rags to Riches

As a follow up to my Blogger to Business post, I just wanted to share this article from Women’s Wear Daily. One of my favorite bloggers, Emily Schuman of Cupcakes and Cashmere, will now be Estee Lauder’s digital and social media guest editor.

This is incredible to me because Schuman used to be a sales associate at Teen Vogue, and is now a soon to be published author and working with one of the most popular brands in beauty all because of her blog! She also is speaking at SXSW and Independent Fashion Bloggers conference in NYC. All this because of a blog she started one day, highlighting her favorite things, food and fashion.

Why her and not any other blogger? Why is she the one blog that I have to read every morning, no matter what? Is it her simple writing style, or the amazing pictures she takes, or the creative ideas she has? Whatever it is, it’s certainly working for her, and now Estee Lauder. I’ve never owned anything from the brand, but could be convinced to buying something. (True confession: She is the reason I have the iPhone case that I do.)

She is well on her way to creating her own Cupcakes and Cashmere brand and I have a feeling that this partnership is just the tip of the iceberg on what is to come. I look forward to saying I remember the time when Schuman was just a blogger!

From Blogger to Business

I am always in awe when I read stories about people who have taken their blog and made it into a full-time business. With so many blogs out there, it makes me wonder why certain blogs succeed. But I realized that there is no formula (I wish it were otherwise!).

The blogs below have a few key things in common: they target a niche, and provide fun, innovative content every day.

Here are some of my favorite blogs, who have turned their hobby into a full-time job and in some instances, much more.

Cupcakes and Cashmere – Emily started her blog while she was working at Teen Vogue. It became an instant hit with posts about fashion, recipes, home decor, and more. She has since left Teen Vogue to focus solely on her blog. She has designed a Coach bag and even has a book coming out later this year.

MissMalini – MissMalini is touted as India’s gossip girl. Her and her team basically get paid to attend events and hobnob with Bollywood’s finest. Sounds like the best job ever right? MissMalini is taking branding to a whole new level. Here is an article the Huffington Post did on her just last week.

Sugar– Sugar is a San Francisco based online global network geared just towards women. It started as a blog (created by Lisa Sugar) about all things entertainment and pop culture.  Lisa and her husband took it to the next level and now they have 130 employees!

What do you think about blogs turned into businesses? I’d love to hear your comments!