I am always in awe when I read stories about people who have taken their blog and made it into a full-time business. With so many blogs out there, it makes me wonder why certain blogs succeed. But I realized that there is no formula (I wish it were otherwise!).

The blogs below have a few key things in common: they target a niche, and provide fun, innovative content every day.

Here are some of my favorite blogs, who have turned their hobby into a full-time job and in some instances, much more.

Cupcakes and Cashmere – Emily started her blog while she was working at Teen Vogue. It became an instant hit with posts about fashion, recipes, home decor, and more. She has since left Teen Vogue to focus solely on her blog. She has designed a Coach bag and even has a book coming out later this year.

MissMalini – MissMalini is touted as India’s gossip girl. Her and her team basically get paid to attend events and hobnob with Bollywood’s finest. Sounds like the best job ever right? MissMalini is taking branding to a whole new level. Here is an article the Huffington Post did on her just last week.

Sugar– Sugar is a San Francisco based online global network geared just towards women. It started as a blog (created by Lisa Sugar) about all things entertainment and pop culture.  Lisa and her husband took it to the next level and now they have 130 employees!

What do you think about blogs turned into businesses? I’d love to hear your comments!